Comments on: Bubble-gum pop.

By: Sameer Vasta

Sameer Vasta — Mon, 04 Aug 2008 20:56:30 +0000

Ryan, it would be hard for Much not to play the track — it’s super popular, number 1 on several charts, and doesn’t “really” reference the gum explicitly.

JT’s track was written for and released at the same time as the McD’s coampaign, so it was a little more justifiable.

Then again, who knows? Maybe CTV will get a kickback from Wrigley…

By: Ryan

Ryan — Mon, 04 Aug 2008 17:27:38 +0000

I’m curious to see if the song (I’ve never heard) will have rotation on Much Music now that its owned by CTV. If you recall, Justin Timberlake’s “I’m Lovin’ It” was kept out of rotation on the radio and TV for exactly this reason: the song was nothing but a preemptive product jingle but out first as a single. Brutal.

By: Sameer Vasta

Sameer Vasta — Wed, 30 Jul 2008 15:59:41 +0000

Good point. Then again, I’m no language pundit. (Oh, that was painful.)

By: Connie Crosby

Connie Crosby — Wed, 30 Jul 2008 15:52:57 +0000

Er, um. I think it’s a pun actually rather than a metaphor.

What ev-ar.

By: Sameer Vasta

Sameer Vasta — Wed, 30 Jul 2008 15:42:10 +0000

Haha…your metaphor is much more cerebral than mine Connie.

You’re right: very over-the-top reaction. I say, if people like the music, it shouldn’t matter why the music was made. I don’t think it’s a musical masterpiece, but it surely gets me moving to the beat; then again, so do some of those “Got Milk” ads you see on TV. Why does it matter if Brown originally made the song for a corporation?

By: Connie Crosby

Connie Crosby — Wed, 30 Jul 2008 14:35:01 +0000

Over-the-top reaction from Gawker. As if product names in pop and rap songs just get there because the famous artists like them (I would never have heard of Cristal otherwise).

…and here Wrigley is trying to set the record straight (there’s my metaphor) on what happened!

By: Sameer Vasta

Sameer Vasta — Tue, 29 Jul 2008 20:16:22 +0000

I think the problem in this case was that the song was “originally” for the ad, and then repurposed, instead of the way around.

That being said, it’s business, and it’s cookie-cutter pop. Nobody’s trying to make a statement, so why be upset?

By: karim kanji

karim kanji — Tue, 29 Jul 2008 20:13:20 +0000

Interesting. I wonder if anybody was upset at Moby when all his songs from one album was sold off to make commercials? If so, he’s still an icon to many.