We all hear horror stories about bad PR professionals annoying bloggers by their untargeted pitches, and complaining about PR seems to be something everyone has to do at least once in their blogging life cycle. I get a ton of pitches and press releases (mainly film-related) from PR and marketing professionals. At least 95% of them are useless or poorly-targeted.

Today, I’m not here to complain about bad PR pitches.

I’m here to commend and celebrate someone that gets it right. That person is Darren Barefoot.

Darren is the “head geek” and founder of Capulet Communications, a Vancouver-based PR firm that understands how content creators on the web think. I’ve had a few chances to interact with Darren with regards to events or clients he has been promoting, and each pitch I’ve received from him has been personally tailored to my interests and the ideas I interact with on a daily basis.

He’s able to do this because Darren reads my blog and follows me on Twitter. From that, he’s able to understand what makes me tick, and more importantly, what intrigues me. Instead of getting pitched on things that have no relevance to me at all, Darren’s able to feed me information on issues, events, and companies that pique my interest — and more importantly, is able to wrap that information in a personal context.

Plus, he’s also just an all-round nice guy.

It’s easy to complain about PR professionals that get it wrong. The best way to fix the problem, however, is to make examples of the people that get it right — people like Darren Barefoot.

(Oh, and that awesome photo of Darren I’ve used in this post was taken by the ever-amazing Kris Krug.)