Somebody give LeBron James an Academy Award.

If you were wondering why Nike is paying LeBron $90 million to be a spokesperson, this piece of comedic gold below explains it all:

That’s advertising genius. Wonderfully written, amazingly delivered, and the message is strong. Oh, and Nicole Scherzinger is a stunner.

I don’t even wear basketball shoes, and I want to buy a pair of Nikes now. I say, $90 million well spent.

“That’s genuine leather right there baby.”