I recently got a message on Flickr from a designer from Bruce Mau Design that proves that, despite using Tumblr to power their awesome blog, they just don’t get it when it comes to the web.
Here’s the message, unedited:
Hello Flickr Fan,
I am a designer at Bruce Mau Design. We are currently re-imagining our website, brucemaudesign.com and our images category is intended to show the breadth and depth of our work. I am tasked with the curation of 100+ images every few months.
As part of the shift from web 1.0 to web 2.0, we realize and want to capture the power of social networks and photostreams. While we often photograph our own work, we know thousands of you probably do even a better job and with a wonderfully, beautiful diversity of perspectives.
We are posting to our website images we have found on flickr containing our exhibitions, books, installations, strategy, communications, studio, and yes, bruce from your set.
If you would like us to remove your image please email me at clark@brucemaudesign.com.
We hope that our website represents a pixelated but audaciously complex view of our work and pushing design not to its greatest power but its greatest service.
Seems harmless, but there are a few massive problems with this message — and I’m not counting the poor grammar, capitalization, and convoluted language. Here’s a short list of some of them:
- He didn’t use my name, but instead referred to me as a “Flickr Fan.” My name (and user name) is clearly all over my Flickr pages, so it isn’t hard to address me by name.
- I have no photos containing Bruce Mau. I have one photo that references Bruce Mau in the comments, but none of Bruce as the designer seems to imply. Further, he doesn’t tell me what image they plan on using or provide a link to any of my photos that piqued his interest.
- He’s using my image for a commercial purpose — to pad Bruce Mau’s portfolio — when my images are clearly marked with a license that prevents commercial use. Instead of asking me to use my image, he has decided to use the image, expecting me to email him if I want it removed.
- He doesn’t provide a link to where my image is being used so that I can see the context of its use. In addition, all the images used on the Bruce Mau image gallery don’t include links back to the original photograph or any attribution at all. (A clear violation of my image license.)
I’m a huge fan of Bruce Mau’s work, which is why this blatant disregard for web etiquette, ethics, and appropriateness upsets me so much.
So here’s what I’m going to do.
Bruce Mau Design people, tell your communications directors that I’m willing to come in and run an introductory workshop for everyone in your communications department on web tools and online interaction — for free. I usually charge my clients a whole lot of money for those kinds of workshops; I’m willing to run an introductory workshop for free because I think that you’ve got the drive to do great things on the web, but just need a slight primer on how to do them.
Bruce Mau Design, the ball is in your court. Looking forward to hearing from you by email or in the comments.
(Oh, and for those of you that are reading this post and feeling generous, help me out by leaving a comment on my earlier post ‘Carsonified’ and help me win a trip to an exciting web event.)
UPDATE: I’ve had further contact with BMD, and have posted updates in my comment section. They’ve been really nice about all of this, and show a great willingness to learn.